About this White Paper The current marketplace is under continuous changes, as well as its prices. Ecommerce is booming and information transparency provided by new technologies makes it pivotal for e-tailers to obtain detailed information about their positioning and their competitors’. Through this brief guide, you will learn about 4 key factors that can help you improve your strategy as a retailer in the online marketplace. Identifying your competitors Identifying your competitors is the first step to be taken in order to get an idea of how to position