If you own an e-commerce store and you are thinking of making comparative market analysis, it means that, given the current situation of electronic commerce, you have already noticed the trending urgency that is using price comparison sites. In the past years, the number of buyers on the internet has notably increased. According to Eurostat,

Both e-commerce store’s owners and brands can take benefit out of price tracking tools. The usage of online monitoring tools is critical when it comes to make more efficient decisions and implement a much proper marketing strategy. On the one hand, retailers can work with online price monitoring tools to compare certain products’ prices and