It is very different to sell via your own e-commerce than having a network of e-tailers or distribution channels. When selling your own brand’s products, you need to assess both your position as a brand and as a retailer, and that is, most of the times, a very tricky approach. When being a brand who

Selling online can be a great hustle, as a brand you have to be aware of the competitiveness that retailers are facing nowadays and the pressure that they may be feeling from the consumers to have the best deals and prices. This situation can generate significant differences between the MSRP ( Manufacturer Suggested Retail Price)