Guides

About this White Paper Managers’ mentality towards pricing is currently being influenced by the fierce competition in the market. A constant price war has led

How to improve your branding As a brand, you can act on the way your customers perceive your products by knowing how to improve your

Transforming and optimizing your daily pricing management Consumers judge products with similar characteristics by the price that retailers sell them for. A significant competition exists

Why retailers need the price intelligence software Information on competitors’ prices becomes crucial when checking product positioning and performance in the market. In this respect,

Marketing process and price setting Price setting is part of the marketing process and it requires an in-depth market reasearch. The right price can generate more