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The pharmaceutical sector has always been powerful and competitive. It is a sector that is central to people’s daily lives and it is growing all

To distribute your product, you need to deliver the right merchendise, with the quantities preestablished, to the distribution channel or retailer to whom you agreed

Bundle pricing is when multiple products are sold together and offered at a reduced price. The purpose of this pricing strategy is mainly to make the

A solid ecommerce price monitoring software for brands is essential for any business that wishes to remain competitive and satisfy its customers at the same

A market penetration price is a low price applied temporarily to simplify the company’s entry into a brand new market in order to encourage demand

Let me guess, you have just started an excellent ecommerce store and are looking for tips to boost your sales? Well, you have come to

The Internet keeps changing the world. Companies are constantly emerging to expand themselves globally. It’s hard nowadays to sell exclusivity and highlight over other brands.

Either you are a brand or a retailer, you probably have heard about MAP, or Minimum Advertised Price. To understand the concept, think about the

What is price sensitivity? This refers to the price your customer is willing to pay for a product or service.  Therefore, price sensitivity is measured