Guides

One of the most important factors in a consumer’s choice of product is price. It is quite normal to see a customer leave the shopping

Athletes are the great references for the 21st century society. Every child wants to be Messi, LeBron James, Naomi Osaka or Megan Rapinoe. The sports

Making a price change for products is not an easy task, as it requires a good analysis of the competition and the market. The timing

Price is one of the most important variables for the customer when choosing one item over another. At the end of the 1940s, marketing expert

Many markets are already beginning to experience a relaxation of restrictive confinement measures. The truth is that the current scenario in the various markets is

Data Analysis has become an indispensable matter for most businesses in any sector. The power of the data provided by the new digital solutions has

Google Shopping contains two main subcategories to perform campaigns in: Standard Shopping strategy, where you can only see the search terms that activated your ads.

Price skimming is a pricing strategy used by business which consists of establishing an initial high price for a product in order to lower that

Price escalation is the increase in expenditure that occurs when a product is exported to a foreign market, because there are now export-related expenses such