Google Shopping has become an indispensable platform for many retailers and brands. It allows you to reach a broader audience and maximize the sales of your products online.
However, making the most out of your Google Shopping campaigns may not be that easy, as Google products are quite complex, and specific knowledge is required if you want to run it properly.
Thanks to this whitepaper, you can learn how to optimize your Google Shopping campaigns with useful tips and recommendations. We will focus on two main types of strategies, i.e., Standard Shopping and Smart Shopping campaigns.
A high percentage of internet users that buy online visit different price comparators and marketplaces to find the most attractive price for the
product they are looking for. That is why being present in this type of platform can make the difference between generating sales or not, by impacting users with your products if they are competitive enough to a pricing level in relation to the overall market prices.
Google Shopping is one of the most used price comparators for many retailers and brands when selling products online: it extends to both users that know you and users that still don’t but are looking for products related to your store.
Nonetheless, you need a certain knowledge level of Google Shopping to do this. It will let you stand out from the competition and try to position in the first ranks, knowing whom to impact with your ads thanks to your optimized Google Shopping campaigns.
